Shout-Out : XIXILI Stand Up For Pink Campaign 2016

Come this weekend, do join me and XIXILI in their annual breast cancer awareness campaign 2016 themed Stand Up For Pink. The campaign will be held at Ground Floor, South Court, Mid Valley Megamall from 28th September to 2nd October 2016. The word cancer is a strong word, which can evoke many feelings in a person especially if you have been through yourself or you have a loved one who went through it. However, for many others, there is a lack of awareness of what breast cancer  actually is.

Hence, this campaign aims to raise awareness and educate on breast cancer, empower women to take charge of their total being and to support through fundraising for NGO partner, Breast Cancer Welfare Association (BCWA) through various activities and rewards by the campaign partners.

This year marks the 11th year run of XIXILI’s breast cancer awareness campaign, a cause closed to XIXILI as a lingerie brand to remind Malaysian women to take charge on their breast health and be breast aware through their monthly Breast Self-Examination (BSE) and yearly Clinical Breast Examination (CBE). Every year, XIXILI promotes breast cancer awareness through education and a consistent reminder for women of all ages to practice their monthly Breast Self-Examination (BSE). BSE can be performed at home on a monthly basis. For more information on BSE, check out the XIXILI website at or Breast Cancer Welfare Association (BCWA) website at

Event Details & Activities

Date : 28 September – 2 October 2016 (Wednesday – Sunday)
Venue : Ground Floor, South Court, Mid Valley Megamall
Official event hashtag: #XIXILIstandupforPink

Here’s a snapshot of the on-ground activities to look forward to:

Breast health consultations & Clinical Breast Examination (CBE) by the certified nurses of the BCWA Team
Public donation and fundraising through sales of pink merchandise by BCWA
An interactive Pink Pledge
Pink Ribbon Visual Art Display
Mount and pose on Harley Davidson “Pink” Bikes
Kiss and Pledge Lip Services by Shu Uemura
Charity Dry Hair Cuts by my favourite hair salon, Number76
Wheel of Hope with prize giveaways
A celebratory Pink Walk parade by breast cancer survivors & supporters

I’ll be participating in the Pink Walk parade, so do join me and others in supporting this cause. The Pink Walk parade will take place on the 1st of October, Saturday at Ground Floor, South Court, Mid Valley Megamall. Hope to see you there!

Campaign Partners

To make the Stand Up For Pink Campaign 2016 a success, XIXILI have partnered up with various brands from the hair, beauty, automotive and F&B industries to bring together an experience for the public to be more aware of breast cancer. Here are some of the sponsors for these campaign;

So, do pop on over to Ground Floor, South Court, Mid Valley Megamall for the XIXILI Stand Up For Pink Campaign 2016! The campaign starts from 28th September 2016 (Wednesday) up till 2th October 2016 (Sunday)!

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